http://www.forbes.com/2010/06/10/great-idea-real-business-entrepreneurs-small-business_slide_2.html
Are you filling a void?
Does the idea pass a live-fire test?
Do industry experts hate your idea? Good.
Does the idea have shelf life?
High barrier to entry?
Is the idea scalable?
Can the idea be priced attractively?
How much funding will the idea need?
How large is the market for the idea?
Is the idea truly a stand-alone business, or is it an add-on feature?
If it weren't your idea, would you put money into it?
Can you pitch your idea as a business in 20 seconds or less?
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